Capacity. You hear the term in business a lot:
“We are making mistakes because we are above capacity”
“We are having cash flows issues because we are below capacity
“We are investing in building out our capacity so we can grow”
The secret is capacity is a myth. The only really limit to your business’ capacity is the limit of your ability to think, dream, and work.
I have found very few problems that could not be solved by thinking of new ways to do things. People by nature are creatures of habit. It takes very brave thinking to look at your business systems or models and look at them in fundamentally new ways. Most people can’t even do it.
Many people have great dreams. But they always dream about an end result. They are not good at dreaming up news ways of getting to their goals. Your capacity can be limited by your lack of creativity and your willingness to think brave thoughts, or dream up crazy new ideas. Most of the world’s life changing technologies and businesses were at one point considered crazy.
Work. This is the biggest limit to capacity, bar none. I beat this to death everywhere so I will keep this one short. There are 24 hours in a day. You sleep for 8. Are you being productive the other 16?
Didn’t think so.
Capacity is a myth. If you think you can’t or won’t, it is not because you don’t have the capacity. it’s because you don’t want it bad enough to stretch beyond your current capacity.